This is a template for a 4 touch outbound email sequence where the strategy is to tap into a specific pain point.
Email #1
Hi {{FirstName}},
I'm not sure if you struggle with {{Pain Point}}, but I wanted to reach out about our work doing {{Solution}}.
If we could help you do X, Y, and Z...would that save you time/money/headache/challenges?
Would be great to hop on an intro call just to get our solution on {{Company}}'s radar.
Any interest?
Email #2
Hi {{FirstName}},
Checking in on my email {{Last_Touch}}.
Would you say that {{Company}} runs into {{Pain Point re-worded}}?
At {{My_Company_Name}}, we work with {{Industry}} companies to deliver {{Result}}.
I'd love to send over a few examples of recent work/results/use cases to see if we can get on your short list. Would that be ok?
Email #3
Hey again {{FirstName}}, hope you're having a nice {{day_of_week}}.
I just wrapped up a project with {{CompanyExample}}, and I thought some of the takeaways around X and Y might be interesting to you.
Do you have a few minutes this week for me to share?
Email #4
{{FirstName}}, wanted to just leave this here for you, {{link to more information}}.
I'd be happy to be a resource for {{Company}} regarding {{Pain Point re-worded}} if you have a need down the road.
Would it be okay if I check in with you again in a few months?
