Who will the emails come from?
We will be sending emails from your company’s domain, pretending to be a real person in your organization.
It’s up to you to decide who this individual is. This person needs to be available to field responses that come through once we launch campaigns. Most of the time this is either a Founder for smaller companies or a Head of Sales for organization with a larger sales process.
Create 2 brand new email addresses
We need you to create 2 brand new email addresses that are a slight variation of your designated person’s real email address. For example, if you are the founder and your name is John Doe, your real email address would probably be something like email@example.com.
We will need you to create 2 new email address that looks something like this:
Please email the login/password to firstname.lastname@example.org
- DO NOT create an Email Alias. We need brand new, real email accounts.
- DO NOT setup any sort of forwarding rules. We will handle this for you.
- DO NOT use a secondary or alternative domain. Create this emails on your primary domain.
Most of our clients use Google Apps to setup email accounts. With the Gmail interface you can upload a profile image. This image will be displayed alongside emails inside the prospect’s Inbox.
We recommend doing this as it’s guaranteed to help with conversion rates. If you are not sure how to do this, provide us with the image you want to use, and we can get it set up for you.
We send emails in a natural, non-spammy way. Our strategy is to send an email every few minutes, on random intervals, in order to mimic human behavior. This increases our deliverability rates and protects your domain’s reputation. Our default sending windows are in the mornings (6:00am - 12:00pm EST) to accommodate this type of strategy.
We will need about 1 week in order to connect your email account and “Warm It Up”. Warming up an email account involves sending a few manual emails each day from the account.
This is a best-practice when setting up a new email account. You don’t want to start doing a ton of cold outreach before giving the new address time to “Warm Up”.