Here are a few fill-in-the-blank strategies for initial cold emails.
#1 Pain Point
Hi {{FirstName}},
I'm not sure if you struggle with {{pain point}}, but I wanted to reach out about our work doing {{solution}}.
If we could help you do X, Y, and Z...would that save you time/money/headache/challenges?
Would be great to hop on an intro call just to get our solution on {{Company}}'s radar.
Any interest?
#2 Common City
Hey {{FirstName}}- hope you're enjoying the {{season}} weather here in {{city}}!
Reaching out because we've been helping local companies with {{service}}. Do you ever have challenges with {{pain point}}?
I'd be happy to meet up for a coffee to get introduced and hear about what you're working on at {{Company}}. {{Coffee shop}} is my favorite downtown.
Interested?
#3 Channel Partnership
Hi {{FirstName}},
My team just wrapped up some fun projects where we worked with other {{type of business}}- like {{project example}} and {{project example}}.
Do your clients ever ask for {{service}}?
I'd love to connect and talk shop- or happy to send over some examples of our work.
Do you have a few minutes this week to connect?
#4 Resource Sharing
Hi {{FirstName}},
I can't tell if you are working on {{goal}}, but I put together a guide about X specifically to help {{Company Types}} do Y.
I thought it might be valuable to you and your team at {{Company}}.
Interested in taking a look?
#5 Personal History
Hi {{FirstName}},
Curious if you have any full-time staff focused on {{role}}?
Asking because I spent the last X years doing {{service}} … and now my mission is to help firms like {{Company}} do XYZ.
I’d love to get introduced to share some takeaways from some successful {{project types}}.
How does next week look for you?
